Marketing Mix Modelling

Using leading edge analytics, we have a proven track record and extensive experience in helping clients to understand which investments work to drive sales. We have complete confidence that the actionable business insights generated will make your sales & marketing budget work harder to maximise your ROI. Econometric modelling can be used to disentangle the impact on sales from macro factors, in-store, direct and multi-channel media activity.

Marketing_Mix_Modelling

Contact us for an informal chat about how econometric modelling can help you make better informed decisions.