Analyse NPD through a series of leading indicators to understand in-market sales performance and likely sustainability. Compare your NPD performance across markets.
Predict with confidence and be more proactive rather than reactive; is your NPD in danger of being delisted by retailers? Does your NPD require more investment to improve performance? Should we replace the NPD with a higher performing product to retain shelf space? Does my NPD have the distribution that it deserves?
Through the leading indicators that we have created, we can confidently predict whether NPD is sustainable in-market after the first 8-12 weeks of launch.
Want to know more about Discovery? Contact us to arrange a demonstration of the tool.