Using time series data, understand how key causal drivers such as media, price and promotions impact on brand sales rates and share. Does my media investment drive underlying consumer demand? How responsive are my consumers to changes in base price? Do I have the distribution that I deserve? How effective is my promotional activity?
Through understanding the marketing mix monitor identify where future opportunities may exist to drive further sales growth.
Want to know more about Discovery? Contact us to arrange a demonstration of the tool.